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Research papers

Will the E.C./C.A.P. semi-compulsory set-aside scheme lead to a musical chairs dance among machinery manufacturers?

Combine harvester sales can be linked to total arable area, the changes in the cropping patterns, the number of holdings (and the changes in farm size), farmers’ incomes and expected priorities in their investment decisions. At New Holland we...

Catalogue: Seminar 1994: From Farmer To Consumer
Author: Alfons-Pierre Ameel
June 15, 1994

Research papers

Cross-linking the quality expectations of the customer to quality control measures on the factory floor

This case-study describes some of the problems that are encountered when trying to integrate customer survey data in a total quality management process.

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Alfons-Pierre Ameel
September 8, 1991